In reality, some groups of Muslim consumers in certain countries still do not have access to sufficient information about halal certification or halal logo (Pradana et al., 2021). “Haram” is unlawful according to Islamic holy bible (Al Qur'an) (Alserhan, 2010). It is essential for Islamic believers that the category of the products they consume is halal or haram (Madiawati and Pradana, 2016).
Furthermore, researchers on business and psychology have been busy in examining this phenomenon either in Muslim or non-Muslim countries. Moreover, as revealed by Sandikçi ( 2011), acceptance of halal products is also increasingly widespread among non-Muslims. In recent years, there have been several studies conducted on intentions of Muslim consumers to measure the right attitude in buying halal food so that business development of halal food products can be augmented (Wilson, 2014).
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